Writers With Multiple Brands – Secrets to Managing Multiple Topics When Writing Articles

Authors: Do You Write About More Than (1) Topic?

Most productive essayists/writers expound on more than one specialized topic. You may have a fundamental subject matter, and afterward numerous sub-theme or various points that you compose articles about (some to take care of the tabs and others to take care of their innovative spirit).

To evade individual writer brand disintegration and harden your ability before the objective specialty that you expound on, you should think of a methodology to isolate your different article topics.

Why Protect or Isolate Your Author Brand?

Example: Can you suppose you were perusing an article about monetary contributing issues by a writer we’ll call “Susan” for this model… At the point when, out of nowhere, you find that Susan additionally has composed master articles about ball. Irregularities like this power the human mind to at any rate sub-intentionally question if the individual is a specialist in account or in ball. Intentionally, we realize an individual can have various subject matters, yet it’s run of the mill that we can just pay attention to a creator on (1) single specialized topic. It’s simply human nature.

Multiple Author Brands Recommendation:

Create various renditions of your name or pseudonyms that you compose under with the goal that every one is secured on a specific zone of expertise.

Here’s an invented name I selected from the air to represent a model concerning what number of isolated creator names could be made out of a solitary people name:

Suzanne Jo Parker

Suzanne J. Parker

Suzanne J.P.

Suzanne Jo P.

Suzanne P.

Suzi Jo.

Suzi Jo. P.

Suzi J. P.

S. Jo. Parker

S. J. Parker

S. Jo. Parker

SJ Parker

S. Parker

You get the thought. Every one of these writer names is STILL a similar individual, yet you can decide to bolt every variety of the name to a different subject to compose your articles about. At the point when you do this system, if an individual perusing your article endeavors to peruse others that you’ve composed, they will just observe other related articles about a similar subject as what you’ve composed so that there will be no writer brand erosion.

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Example: “Suzanne J. Parker” would compose articles about Financial contributing, and “Suzi Jo Parker” would compose articles about basketball.

Some Authors Disagree With Me On This Concept:

It’s actual. A few writers believe I’m nuts to be taking this position and they accept that it makes ‘writer brand quality’ when you expound on different un-related points. They would not be right. Why confound your peruser? They need to trust you are the master about the point they are perusing of yours and it’s dependent upon you to not let them down.

Another Variation On This Multiple Author Brands Strategy:

Rather than isolating your writer marks by subject, you can likewise isolate by composing styles or maybe even a fiction versus not-fiction basis.

Some writers even utilize a one of a kind mark line toward the finish of each article that integrates them all in unobtrusive manners that doesn’t upset their longing to introduce a unified message of mastery in whatever their picked topic.


In the disconnected world, this various writer brands issue is additionally a factor, however it is much progressively significant for the online reality where a peruser can rapidly recognize different articles you’ve composed when they are ravenous for additional. Give them business as usual quality unique articles that they are as of now perusing, however confine their consideration by just expounding on one subject of aptitude under one single writer name or variety of your writer name. This will fortify your message and your writer image at the equivalent time.

As a reward to this “writers with various brands” system, it will be simpler to follow your articles by every extraordinary variety of your writer name that you utilized as opposed to discovering the entirety of your articles of each subject under one writer name.

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Christopher Knight

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